Returning Home from IPCPR 2010
I had an absolutely amazing week in NOLA for IPCPR, and want to take a moment to thank everyone for all their efforts and passion they bring into the industry.
One of the common topics this year was how we are one community- a family, and at the end of the day competition is not the focus. I was delighted to hear the friendly support for all cigar makers- no matter the company or competition. There was a genuine support for a collective success, for each company and for the industry. I was also delighted to see the support for media in terms of bloggers and twitter. Bloggers were able to conduct interviews and bring the experience to the consumer at home, not to mention help the retailer inform everyone of what is new and soon to be seen in their local shops. With so much news and so many questions to ask, the bloggers bring in an easy format for people to get these answers, get informed, and get excited so they walk into their local cigar shop ready and eager. It also allows us to learn more about the cigar makers themselves, to hear their inspirations, history, stories, and even their tips for better smoking experiences. We are given information and a connection to better appreciate our favorite smokes.
I want to thank Hava Cigar and StogieReview.com for their incredible efforts in presenting the Twitter BOTL Cocktail Hour at IPCPR for a second year in a row, and thank all who sponsored this great event. Please click here to visit StogieReview.com for a complete list of sponsors as well as all the details involved in this event. Thank you!
It was wonderful to be able to relax and socialize after the show, and this year there were so many wonderful opportunities. During the show business must be a priority, and so it is only when orders are not being conducted that interviews are taken. Bloggers played the role of media, not consumer, to get the needed message out to the eyes of the public. It is a beautiful balance that brings so much into this industry.
I’ll be posting a lot of interviews and videos over the next few days. These are some special videos I am very excited to share with you!